What does the new Whole Foods at Shivers Farm mean for Southlake home values?
Trademark Property Co. confirmed on June 18, 2026 that Whole Foods Market will anchor Shivers Farm, a $120 million, 40-acre mixed-use development on White Chapel Boulevard in Southlake. Groundbreaking is targeted for summer 2026, with the grocery store itself expected to open in the latter half of 2028. A confirmed anchor tenant with a real site and a real construction timeline is one of the more reliable long-term value signals in this market, but the multi-year runway means the effect on pricing builds gradually. It doesn't happen overnight.
By Brian White | August 14, 2026
If you live near White Chapel Boulevard, or you're weighing a move-up purchase in that part of Southlake, you've probably already heard the name Shivers Farm. Here's what's real, what's still years out, and what it actually means for your timing.
What's Actually Being Built at Shivers Farm
Shivers Farm sits on roughly 40 acres at 1900 N. White Chapel Boulevard, just north of Highway 114 and across from the Carillon Parc development. Fort Worth based Trademark Property Company, working with the Shivers Family Partnership, has been planning the site for years. What changed in June is that the project finally has a confirmed grocery anchor.
The full scope, once complete:
- 111,000 square feet of retail, including the Whole Foods
- 38,000 square feet of Class A office space
- 37 single-family lots in a pocket subdivision the developer has branded Willow Meadows
- A 3-acre pad approved for a hotel, a full-service restaurant, entertainment, or additional retail
Vertical construction is set to begin this summer alongside the groundbreaking. Trademark expects the commercial portion of the project to wrap up by the end of 2027. The Whole Foods itself, based on the timeline the developer has shared publicly, is targeting an opening sometime in the second half of 2028.
That's worth sitting with for a second. This isn't a "coming soon" sign in an empty field with no funding behind it. It's a named developer, a signed anchor tenant, and a construction start date this summer. But it's also not opening next year. If you're timing a purchase or a sale around this news, you're planning against a 2028 milestone, not a 2026 one.
Why a Confirmed Grocery Anchor Moves the Needle (and Why It Takes Time)
Grocery anchors are one of the more dependable catalysts in North Texas real estate. A Whole Foods in particular tends to draw comparisons, and buyer attention, disproportionate to its square footage. The area around Shivers Farm already sits in one of the more affluent pockets of Southlake, with household incomes averaging well above the national norm, so a project like this isn't creating demand out of nothing. It's giving existing demand a new reason to look specifically at the White Chapel Boulevard area.
We've seen this pattern play out before in this market. A confirmed retail anchor with a real timeline changes how buyers evaluate a location years before the doors open, because it removes the biggest source of uncertainty: whether the project actually happens at all. Once a national grocer signs on, the project has cleared a financial bar that a lot of proposed developments never reach.
What it doesn't do is move prices overnight. The value impact of a project like this tends to show up in stages:
- Now through groundbreaking (2026): Awareness builds. Buyers start asking about it, but it rarely shows up in comparable sales yet.
- During construction (2026 to 2027): Some early positioning from buyers who want to be close once it opens, especially for the office space and the 37 Willow Meadows lots.
- After opening (2028 and beyond): This is typically when the clearest, most measurable value effect shows up in nearby resale comps.
If you're selling in the next 12 months, Shivers Farm is a talking point, not a pricing lever yet. If you're planning a move-up purchase with a longer horizon, it's a legitimate factor to weigh alongside the rest of Southlake's fundamentals.
What This Means If You're Buying or Selling Near White Chapel Boulevard
Southlake's broader market gives this story extra context. Inventory citywide has climbed roughly 21 percent year over year, and the market has split into two tiers: well-positioned listings are still moving in around seven weeks, while the citywide average has stretched closer to nine or ten weeks. Median sale-to-list ratios are still holding close to 99 percent, which tells you serious, well-priced homes aren't sitting.
That two-tier dynamic is exactly why a story like Shivers Farm matters for positioning, not just curiosity. A home within easy reach of a future Whole Foods, new office space, and a walkable retail pocket has a stronger long-term story to tell a buyer than a comparable home with no nearby catalyst. If you're a seller in that part of Southlake, it's worth having that story ready, and it's worth knowing how to win a multiple-offer situation in Southlake if that stronger positioning brings in more than one offer, even while the retail itself is still under construction.
If you're a buyer, the honest read is this: you have time. Nothing about Shivers Farm's 2028 opening date should push you into an offer you're not ready to make. But if you're comparing two similar homes and one sits closer to a confirmed, funded, under-construction development with a national grocery anchor, that's a real, defensible reason to lean toward it, not a marketing gimmick.
This is also a good moment to think about sequencing if you're planning a move-up. Southlake's current mix of rising inventory and a still-competitive top tier means the strategy for selling your home and buying the next one at the same time in Southlake isn't identical to what it was even a year ago. Families handling that as a synchronized move, rather than two separate transactions, tend to come out ahead on both price and stress.
Frequently Asked Questions
When will the Whole Foods at Shivers Farm actually open?
Based on the timeline Trademark Property Co. has shared, construction begins this summer, the commercial portion of the project is expected to finish by the end of 2027, and the Whole Foods itself is targeting an opening in the latter half of 2028. Treat this as a multi-year project, not a near-term one.
Is Shivers Farm the same as the retail wave happening at Southlake Town Square?
No. Shivers Farm is a separate development on White Chapel Boulevard, north of Highway 114, anchored by a new Whole Foods. It's a different site and a different project from the ongoing retail additions at Southlake Town Square, though both point to continued investment in Southlake's retail base.
Will this actually raise home values near White Chapel Boulevard?
Confirmed, funded developments with a signed national anchor like this one are one of the more reliable long-term value catalysts in this market, but no one can guarantee a specific price outcome, and most of the measurable effect on comparable sales typically shows up closer to and after the opening, not years in advance.
Are the 37 Willow Meadows lots part of Shivers Farm for sale yet?
Not as of this writing. The 37 single-family lots are part of the approved Shivers Farm plan, but with construction just beginning this summer, lot release and builder details haven't been made public yet. Anyone specifically interested in that subdivision should expect updates as the project moves through construction.
How does this affect my timeline if I'm planning to sell my Southlake home and buy elsewhere in the next year?
Shivers Farm shouldn't change your near-term timeline much. It's a good long-term positioning story if your current home is nearby, but with the grocery store years from opening, it's not a reason to rush or delay a move you're otherwise ready to make. Your specific timing still depends on your home's condition, your equity, and where you're moving to, that's where a local market analysis makes the difference.
If you're thinking through a move like this, whether you're weighing how a development like Shivers Farm affects your current home's positioning or you're mapping out a buy-and-sell timeline of your own, schedule a free Move-Up Strategy Call. Thirty minutes, no pitch, just a clear-headed look at where you are and what your best next move looks like.
About Brian White
Brian White helps families in Northwest DFW make their move-up cleanly, selling and buying in one synchronized step. He built BlueFuse Group on a simple standard: other-first service, proactive at every turn, faith and excellence in equal measure. Brian has been married to Tisha for 27 years and is dad to three adult sons. When he's not protecting a family's equity or untangling a tight closing timeline, you'll find him chasing a round of golf or at Valley Creek Church.
Schedule a Move-Up Strategy Call ... no pitch, just a clear-headed look at your next move.
