Frisco Real Estate Market – Week of August 04, 2025

Market Snapshot

Key Stats at a Glance:

• New Listings: 93

• Back on Market: 15

• Price Decreases: 138

• Price Increases: 5

• Pending: 51

• Closed: 70

• Active Option Contracts: 41

• Active Contingent: 12

• Expired: 26

• Canceled: 41

• Withdrawn: 2

• Hold: 12

• Coming Soon: 17

Takeaway:
Frisco continues to move steadily, with strategic pricing making a clear difference in how quickly homes find buyers.

Weekly Activity Breakdown

Inventory & Listings

• 93 new listings refreshed buyer choices in Frisco’s competitive market

• 17 coming soon listings suggest continued activity into August

• 15 homes returned to market, often following failed inspections or financing

Pricing Trends

• 138 price reductions signal sellers are staying responsive

• 5 price increases, likely for upgraded or repriced properties

Buyer Activity

• 51 homes went pending and 41 under option, indicating steady buyer engagement

• 70 closed sales highlight a healthy pace of completions

Off-Market Activity

• 26 expired, 41 canceled, 2 withdrawn, 12 on hold—underscoring the impact of overpricing or poor prep

Summary:
Frisco’s market is active, but sellers must align pricing and presentation to succeed.

Trend Insights

Strategic Pricing is Leading

With nearly 1.5 price drops per new listing this week, sellers are clearly navigating a pricing-sensitive market. Homes priced within range are moving—those that miss the mark risk quick stagnation.

Buyer Momentum Holding Steady

Despite national uncertainty, local demand remains solid. 51 pendings and 70 closings point to confidence among Frisco buyers—especially for homes in top school zones and updated condition.

Subtle Cooling of Overpriced Listings

The 26 expired and 41 canceled listings this week reflect properties that didn’t resonate with current buyers. The days of “list high and wait” are gone—precision wins now.

August Outlook: Balanced and Strategic

Frisco isn’t cooling off—but it is becoming more balanced. Buyers are deliberate, and sellers who plan and price well are rewarded with clean, quick deals.

Bottom Line:
It’s still a productive market for both sides—but only with the right strategy and awareness of price sensitivity.

What It Means for Buyers and Sellers

For Buyers

• Inventory is Moving: 93 new listings give fresh options, but competition still exists.

• Price Cuts Work in Your Favor: With 138 reductions, you’ve got room to negotiate.

• Be Prepared: The best homes—especially near top schools—still go fast.
  👉 Download our free BLUEFUSE Buyer Blueprint to get started with clarity.

For Sellers

• Smart Pricing is Non-Negotiable: More price drops than new listings means you must lead with realism.

• Presentation Wins: Updated homes with curb appeal and clean marketing stand out fast.

• Avoid the Trap: 67 homes exited the market unsold this week—avoid becoming one of them.
  👉 Get your custom home value and strategy with our Signature Seller Strategy.

Summary

Frisco remains one of North Texas’s most desirable—and dynamic—housing markets. Buyers have more power, sellers have opportunity, and the right strategy brings results on both sides.

Thinking about buying or selling in Frisco? Let’s build your future together.

👉Schedule a Consultation