Frisco Real Estate Market – Week of July 22, 2025
Market Snapshot
Frisco’s housing market maintained solid momentum last week, with 87 new homes hitting the market and 51 closings. A total of 150 properties saw price reductions—almost double the number of homes that went under contract—pointing to a price-sensitive environment. With 44 homes pending and 26 under option, buyer activity is steady but strategic.
Weekly Activity Breakdown
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New Listings: 87
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Back on Market: 12
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Price Decrease: 150
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Price Increase: 9
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Active Kick Out (KO): 0
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Active Option Contract: 26
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Active Contingent: 16
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Pending Sales: 44
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Closed Sales: 51
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Expired Listings: 4
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Canceled Listings: 36
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Withdrawn Listings: 1
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Hold Status: 4
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Coming Soon: 16
Frisco’s inventory is building modestly, and sellers are making swift price adjustments to meet market demand. While buyer movement remains healthy, success depends heavily on pricing and preparation.
Trend Insights
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Price Cuts Are Dominating: With 150 price drops and just 9 increases, sellers are making swift adjustments to meet current demand. Frisco buyers are responding more to value and less to hype.
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Buyer Activity Continues: 70 homes moved under contract (option, contingent, and pending), which nearly matches the new inventory added. Homes that are priced well continue to attract attention.
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Low Expiry, Moderate Cancellations: Just 4 expired listings and 36 canceled listings show that while some sellers may be testing the market, most remain committed and are pivoting when needed.
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Second Chances for Buyers: 12 homes came back on the market, often due to financing or inspection issues. These may offer negotiable opportunities for buyers looking for leverage.
What It Means for Buyers and Sellers
For Buyers:
You're navigating a market where value matters. With 150 price reductions and a decent flow of new listings, buyers have options and leverage. Competition isn't disappearing—but it’s more measured than earlier this year. Back-on-market homes and price-reduced listings should be on your radar. Homes are still closing at a healthy pace, so timing and clarity are key.
Tips for Buyers:
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Zero in on homes with recent price reductions—they’re likely to move soon
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Explore back-on-market listings for possible deal opportunities
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Be prepared to move quickly on well-priced homes
Want a smart buying plan for Frisco? The BLUEFUSE Buyer Blueprint guides you through every step—from search to offer to keys—with confidence. Let's get started.
For Sellers:
The Frisco market is active, but buyers are price-conscious. The ratio of price reductions to price increases tells the story—homes must be well-positioned from the start to gain traction. Those that are priced too high tend to sit or cancel, while well-prepared, competitively priced homes are still moving. Preparation and pricing are your best tools right now.
Tips for Sellers:
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Review market comps carefully before listing
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Be open to adjusting price quickly if early interest is low
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Enhance presentation through staging and marketing to differentiate
Looking to sell smart in Frisco? Our BLUEFUSE Signature Sale Strategy is built to help you price right, market boldly, and close confidently. Reach out to learn more.
Final Thoughts
Frisco’s housing market is moving—but it’s a market that rewards preparation and precision. Buyers are engaged and have choices. Sellers need to lead with value and presentation. Whether you’re entering the market or trying to make your next move, your success depends on aligning with current trends and acting with purpose.
Want insights specific to your neighborhood or home? Contact the BLUEFUSE Group and take advantage of our proven strategies to buy or sell confidently in the Frisco market.
