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Frisco Real Estate Update: Here's What Happened This Week (August 18 - August 24, 2025)

Discover Frisco's housing market trends for August 18–24, including price drops, contract activity, and what buyers and sellers should know now.
Brian White  |  August 25, 2025

Frisco Real Estate Market – Week of August 25, 2025

Market Snapshot

Frisco's market showed steady movement this week, with solid listing activity and an increase in price reductions. The week closed with 56 completed sales and a consistent flow of pending contracts.

  • New Listings: 70

  • Back on Market: 10

  • Price Decreases: 126

  • Price Increases: 9

  • Active KO: 2

  • Active Option Contracts: 32

  • Active Contingent: 9

  • Pending: 45

  • Closed: 56

  • Expired: 1

  • Canceled: 37

  • Withdrawn: 2

  • On Hold: 7

  • Coming Soon: 8

Key takeaway: Price flexibility is increasing while buyer activity remains healthy. Well-priced homes are still moving quickly.


Weekly Activity Breakdown

New Listings & Back On Market

  • 70 new homes listed

  • 10 properties returned to the market

The increase in available homes gives buyers more options while signaling ongoing seller motivation.

Price Adjustments

  • 126 price reductions

  • Just 9 price increases

More than 1 in 2 active sellers are adjusting their price to meet buyer demand, creating new value opportunities.

Contract Activity

  • 32 homes under option

  • 9 active contingent contracts

  • 45 homes went pending

Homes are continuing to go under contract, with many moving quickly from listing to offer.

Closings & Inventory Exits

  • 56 homes closed

  • 37 canceled listings

  • 2 withdrawn

  • 1 expired

  • 7 on hold

  • 8 coming soon

Takeaway: The Frisco market remains active but competitive. Sellers need to be sharp with pricing and presentation.


Trend Insights

Over the past several weeks, Frisco has been marked by:

  • A steady listing pace between 60–80 homes per week

  • A sharp rise in price reductions (126 this week)

  • A consistent flow of homes going under contract and closing

This activity reflects a local market adjusting to late-summer conditions. Buyers are out there, but they're looking for value and expect fair pricing. Sellers who list too high are quickly making adjustments.

Increased cancellations and price drops suggest some seller fatigue or overpricing early in the summer. Still, buyers continue to act when homes are priced in line with current demand.


What This Means for Buyers and Sellers

For Buyers

  • High number of price drops = more room to negotiate

  • New listings + back on market = more variety to choose from

  • 56 homes closed and 45 pending = serious buyers still making moves

  • Ready to buy in Frisco? Use the BLUEFUSE Buyer Blueprint to gain clarity and confidence throughout your home search.

For Sellers

  • Over 120 price drops show buyers are price-sensitive

  • Homes still close fast when priced and marketed right

  • 37 canceled listings show the risk of poor pricing

  • Thinking of listing your home? Our Signature Seller Strategy ensures you go to market prepared to succeed.

Should You Wait or Act?

  • Buyers: Now is a great time to engage with more listings and motivated sellers

  • Sellers: The window is open, but strategy is everything—price it right and make it shine


Frisco continues to offer great opportunity in a steady and slightly shifting market. Buyers have more leverage now than earlier in the summer, but well-presented homes are still closing quickly.

Whether you're buying or selling, the right approach will determine your results. Pricing, timing, and strategy matter more than ever.

Ready to take your next step in Frisco? Whether you're buying or selling, let's build your future together. Reach out to BLUEFUSE Group today and move forward with confidence.

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