Frisco Real Estate Market – Week of August 18, 2025

Market Snapshot

Frisco’s market showed continued movement this week, with solid new inventory, active contracts, and significant pricing adjustments. The balance of supply and demand remains healthy, but buyer leverage is increasing.

• New Listings: 73

• Back on Market: 8

• Price Decreases: 137

• Price Increases: 3

• Active Option Contracts: 28

• Active Contingent Contracts: 11

• Pending: 52

• Closed: 44

• Expired: 6

• Canceled: 37

• Withdrawn: 1

• On Hold: 7

• Coming Soon: 5

Summary: Pricing flexibility is increasing, and while homes are moving, sellers need to stay competitive as buyer behavior continues to shift toward value and timing.

Weekly Activity Breakdown

New & Returning Inventory

• 73 homes entered the market, giving buyers more options.

• 8 listings returned to market—possibly after contract fall-throughs or pricing resets.

Pricing Trends

• 137 homes reduced their price—a strong indicator that sellers are responding to competition.

• 3 homes increased their asking price, likely due to improvements or high local demand.

Contract Activity

• 28 homes entered active option contracts.

• 11 moved into active contingent.

• 52 are pending and heading toward close.

Closings

• 44 closings show that motivated buyers and sellers are still getting deals done.

Listing Attrition

• 6 expired listings

• 37 canceled

• 1 withdrawn

• 7 on hold

What’s Ahead

• 5 homes labeled "Coming Soon" provide a preview of next week’s inventory.

Takeaway: Frisco’s market has ample activity, with price reductions offering windows of opportunity and contract flow staying solid.

Trend Insights 

• Price Sensitivity Is Increasing:

  • With 137 price drops this week, buyers are more discerning and waiting for value. Sellers who adjust early are seeing more traction.

• Demand Still Present:

  • 52 pending homes and 44 closings demonstrate that buyers are still stepping in when the price is right.

• Strategic Sellers Stand Out:

  • Homes in neighborhoods like Phillips Creek Ranch, Grayhawk, and The Trails continue to attract attention when priced correctly.

Summary: August brings a clear message—price competitively or risk missing ready buyers. Well-presented, well-priced homes still move fast.

What This Means for Buyers and Sellers

For Buyers

• Huge Wave of Price Drops: 137 price reductions make this week one of the most buyer-friendly yet this summer.

• Act Quickly on the Right Property: Though inventory is healthy, desirable homes in West Frisco and along 423 still go fast.

• Negotiate with Confidence: The volume of canceled and adjusted listings means you can make strong offers.

Looking to make your move? Discover your next home with the BLUEFUSE Buyer Blueprint – a step-by-step guide to buying smart in today's Frisco market.

For Sellers

• Price Is the Deal-Maker: The high number of price cuts suggests that today's buyers won't chase overpriced listings.

• Time to Stand Out: Leverage pro-level marketing, strategic pricing, and pre-listing prep to compete in key neighborhoods like Newman Village or Starwood.

• Move Before the Market Slows: Fall may bring softer activity. If you’re considering selling, now's the time to be proactive.

Want to win in today's market? Our Signature Seller Strategy is built to help your home stand out and sell fast – let's talk today.

Frisco’s housing market is active and competitive, with sellers making adjustments and buyers ready to move when homes are priced right. Whether you're buying your dream home or preparing to sell before fall, smart strategy makes all the difference.

Thinking about buying or selling in Frisco? Let’s build your future together. Contact BLUEFUSE Group today for expert advice and personalized real estate guidance.

👉Schedule a Consultation

— BLUEFUSE Group
Serving with heart, leading with integrity in Frisco real estate.